Dear Rose Bowl Loyalists,
On behalf of college football fans across the country, what a ride we have enjoyed over the course of the 2012 regular season! We are especially proud of our home team, the UCLA Bruins, for capping off a second-consecutive berth in the Pac-12 Conference Championship. The Bruins’ performance on the field certainly complements the exciting direction and future of the Rose Bowl Stadium renovation and enhancements! We have received tremendous feedback from our fans on the improved game day experience that the new Pavilion provided and our goal is to ensure that everyone experiences the best that the Rose Bowl can be. First-year head coach Jim Mora led us all on a magical season, and though they lost a tough one to Baylor in the Bridgepoint Education Holiday Bowl, the Bruins capped off a great 9-4 season.
99th ROSE BOWL GAME
The Granddaddy of Them All® is almost here, with the No. 6 BCS-ranked Stanford Cardinal, Pac-12 Conference champions, making its thirteenth Rose Bowl Game appearance, versus the Wisconsin Badgers, the Big Ten Conference Champion who will be making its ninth. January 1 will mark the sixth meeting all-time between the Badgers and Cardinal and second Rose Bowl Game match-up; the last contest took place in Pasadena in the 2000 Rose Bowl Game which Wisconsin won, 17-9.
That’s what makes the Annual Rose Bowl Game so special–the history, the legacies, the iconic teams and players who have made the trip to Pasadena, and helped create the memories for fans around the globe. To characterize the Rose Bowl as college football’s most famous game and venue, would be an understatement. It represents, in many ways, the best in college football and we are getting ready for the 99th Rose Bowl Game presented by VIZIO at 2:10 p.m. PT (5:10 p.m. ET) on Tuesday, January 1, 2013.
CONTINUING THE RESTORTATION
Next year, on January 1, 2014 we look forward to celebrating the 100th Rose Bowl Game to be followed shortly after on January 6, 2014, by the BCS National Championship Game, the final one of its current format. The upcoming historic events remind us what a special and unique place our legendary stadium is. By kickoff of the 100th Rose Bowl Game, most of our ongoing renovations will be complete, improving the fan experience and public safety while maintaining our National Historic Landmark status. As we move forward, we will continue our project as money comes in through our Legacy Campaign, our non-profit effort to raise money to assist in the renovation and make improvement to last for the next 100 years. We will never stop moving forward as the Stadium is simply too important for Pasadena, for college football, and for the nation.
Five years ago, I had the pleasure of fulfilling a lifelong dream to visit Wimbledon. I had the opportunity to tour the site and meet with several of the staff members of the All England Lawn and Tennis Club. I remember the similarities between Wimbledon and the Rose Bowl Stadium– the marquis events which made the cities international; the events defining their respective communities (Wimbledon to England, and the Rose Bowl Game to Pasadena); the world-class sporting events are run primarily by volunteers (All England Lawn & Tennis Club, Tournament of Roses); and both sites have a pristine and serene nature.
What surprised me on my visit was a remark made by one of the Tennis Club staff members. He debunked the myth that the Club was a tennis center. In reality, he intoned, it was actually a construction site that stopped work for three months in order to stage a tennis tournament.
The Rose Bowl Stadium renovation project, which will be approximately 80% complete by the end of 2012, will take longer to complete than originally planned. The costs have exceeded the predictions of the RBOC, and the strategy going forward is to simply spend what the RBOC believes it can afford today ($164 million). We will continue to fundraise through our Legacy Connections (Rose Bowl Legacy Campaign), to ensure 100% of the original plans. The RBOC is grateful for the support of the Rose Bowl Legacy Campaign, which has garnered pledges over $8.5 million to date, with a campaign goal of $20 million.
The commitment and support of the community and stakeholders of the Rose Bowl Stadium are essential for the iconic facility to continue to lead the world in venues.
CONTINUE THE LEGACY
As we welcome back the Badger and Cardinal fans to the Arroyo, we would like to remind everyone kist what a treasure we are so fortunate to call our own. We would love for you to share your stories and experiences and be part of the legacy for generations to come! From your favorite Rose Bowl Game memory to your own game-day experience, we share your passion for this magical stadium we call home.
As a reminder, we are always available to answer any questions you may have regarding the renovation project or new fan experience opportunities. Simply send your comments to GM@rosebowlstadium.com.
And don’t forget to join us on Facebook, Twitter and on the official web site, www.rosebowlstadium.com for updates on the renovation project.
Rose Bowl Stadium